Digital Marketing Trends

Search engine optimization (SEO) is intimidating for newcomers, and I totally understand why. SEO requires your attention in multiple areas; you’ll need to improve your website, write content, research the competition, build links, and take care of a hundred other responsibilities. On top of that, you’ll need the experience to do all of these actions — well — and you’ll need to jump through hoops to stay current with the latest Google algorithm changes . Outsource Your SEO Strategy the Right Way Accordingly, most businesses that practice SEO end up outsourcing it in some way, either by hiring an agency or working with contractors. While this can be an effective strategy for supporting your SEO campaign, it can also work against you — so it pays to be cautious and do your research. How SEO Outsourcing Goes Wrong Let’s start by identifying some of the most critical ways that SEO outsourcing can fail. Black hat practices and penalties. Some agencies build their business around “bl...

As any marketer knows, social media is an undeniably powerful tool to reach new audiences and connect with existing customers. In fact, as of 2021, social media is now the #1 channel used by marketers. But with all that Tweeting, Liking, Posting, and scrolling, it can be difficult to know which platforms give you the most bang for your buck. Sure, it’s important to ensure your brand interacts on whichever platforms are most popular with your audience, but it’s equally  critical you take the time to determine which platforms provide the best ROI for your business. This information can help you determine where to invest in paid advertising, as well as which channels you should use for lead generation. However, social media usage can shift overnight. The platforms that provided marketers with the highest ROI five years ago likely don’t deliver the same results anymore. That’s why we conducted research to find out where marketers saw the highest ROI in 2021. Here, we’ll explore wh...

When a user is on Google and searches for “athletic shoes,” companies like Nike and Skechers probably want their ads to continuously show up for those users online because they’re currently in the market for a product they sell. But how could they do that when the user isn’t searching for them and perhaps doesn’t even know that their company sells athletic shoes? That’s where search retargeting comes in. With this behavioral targeting, companies can have their ads show up on search engine results pages (SERPs) and social media sites after a user types in certain keywords. This is a popular strategy among marketers. In fact, 68% of marketing agencies and 49% of brands have a dedicated budget for retargeting. Additionally, it’s also popular among online users – 25% of online viewers enjoy seeing retargeted ads. In this post, let’s discuss what search retargeting is, how it works, and how you can use it to reach new audiences. Continuing the example above, if a user searched for...

Public relations and content marketing do overlap, but they’re not the same. Yet too many content marketers use PR-centered metrics to prove the value of their content. Here are four steps to change that. Continue reading → The post How To Get Content Marketing Measurement Wrong: Do It Like a PR Person appeared first on Content Marketing Institute . source https://contentmarketinginstitute.com/2021/08/content-marketing-measurement-pr/ from RANK And EXPAND YOUR BUSINESS WITH US https://socialmediamarketingconsultantseo.blogspot.com/2021/08/how-to-get-content-marketing.html source https://socialmediamarketingexpert.tumblr.com/post/661031646761484289

Article sponsored by PayPal . Gen Z’ers, which includes those born between 1996 and 2012, now make up 20 percent of the US population and account for $143 billion in direct spending. If you are still focused on millennials, it’s time to start paying attention to a new generation of consumers. Here are five ways to attract and keep Gen Z customers. 1. Research Gen Z Culture Gen Z’ers are digital natives; they’ve always had access to smartphones and social media. They are also one of the most diverse generations in history. This impacts how they think — and how they spend their money. If you want to sell to this unique generation, your company needs to learn who they are and how they interact with brands in your industry. Here are resources for your team to learn more about Gen Z. Knit : Get instant feedback and Gen Z insights NYTimes : Gen Z in Their Own Words #GenZ : Podcast about Gen Z, their stories, experiences, and perspectives Pew Research Center : Study on Gen Z tren...

When you think of online shopping destinations, Twitter may not be the first place that comes to mind. However, with ecommerce sales continuing to rise due in part to the COVID-19 pandemic, social platforms want in on the action. On Instagram, business owners can add a “shop” feature to their profile, allowing users to make purchases directly from the profiles of their favorite brands. Similarly, TikTok teased an upcoming shop feature and integration with Shopify earlier this year. Now Twitter is testing new strategies to integrate online shopping experiences into the user experience. The platform previously had a “Buy Now” button before retiring the feature in 2017 to focus on other avenues. Now Twitter appears to be circling back on this idea giving business account holders new tools for converting customers on the platform potentially turning Twitter into a space where buyers can discover new products while engaging in conversation with brands and communities. Here’s what we k...

“Your company is one viral moment away from a potential shutdown.” Yes, you read that correctly. Imagine your company is fortunate enough to appear for a few minutes on a national TV show with millions of viewers. You can hardly contain your excitement. All eyes are on you. There’s no turning back.  Your excitement soon turns to horror, however, when you realize your company isn’t ready for this type of attention. Suddenly, a surge in traffic to your company’s website causes it to crash. Team members quit from the stress of performing under pressure. Vendors threaten to sue you for late payments. Customers are angry because their orders are either incorrect or weren’t provided on-time. What took you years to build has effectively been destroyed overnight.  How can a successful organization good enough to land a coveted spot on a TV show succumb so quickly? The answer lies in Marketing vs. Operations. The Paradigm Shift from Not Enough Customers to Too Many  When a...

See how an expert agency optimized the local SEO of an artisanal bakery with Google My Business optimization & directory registration for improved visibility. from Semrush blog https://www.semrush.com/blog/seo-reality-show-bakery-8 from RANK And EXPAND YOUR BUSINESS WITH US https://socialmediamarketingconsultantseo.blogspot.com/2021/08/how-agency-improved-bakerys-local-seo.html source https://socialmediamarketingexpert.tumblr.com/post/660941036890341376

When challenged to create, rejuvenate, or rethink what your content marketing team does, it’s time to connect for a good brainstorming session. Try one or more of these 13 techniques. Continue reading → The post 13 Brainstorming Techniques to Spur Creativity on Content Marketing Teams appeared first on Content Marketing Institute . source https://contentmarketinginstitute.com/2021/08/content-brainstorming-ideas/ from RANK And EXPAND YOUR BUSINESS WITH US https://socialmediamarketingconsultantseo.blogspot.com/2021/08/13-brainstorming-techniques-to-spur.html source https://socialmediamarketingexpert.tumblr.com/post/660941035896291328

How did I get over 942,000 subscribers without spending money on ads? Plus I am not famous, I’m not funny and I’m not a male model. 😉 I use a formula and it works well to get more YouTube subscribers for any industry and any account. Even my clients at my marketing agency are using it and it’s working wonders for them. So much so most of them have over 100,000 subscribers now. Now before I teach you how to get more subscribers, let me give you a quick overview… How to Get More YouTube Subscribers There’s a simple formula that I go into this article to getting more YouTube subscribers (which you can read below. Hook people with your intro Ask them to subscribe Create videos that are around 10 minutes long Ask people to leave comments (this is how you go viral) Respond to every comment with an answer and question Leverage YouTube shorts Run contests Do keyword research and use keywords within your title Optimize your thumbnails for click-through Promote your video hard...