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Showing posts from September, 2021

7 Best Online Marketing Communities (Free and Paid) to Join in 2021

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But with the wealth of groups to choose from, finding the right one to join can be overwhelming if you’re new to the space. To help, we joined some popular marketing communities and cherry-picked our favorites. Here’s what made the… Read more › source https://ahrefs.com/blog/best-marketing-communities/ from RANK And EXPAND YOUR BUSINESS WITH US https://socialmediamarketingconsultantseo.blogspot.com/2021/09/7-best-online-marketing-communities.html source https://socialmediamarketingexpert.tumblr.com/post/663772170631118848

10 Best Practices for Squarespace SEO

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If you’re looking to build an SEO-friendly website, Squarespace is a solid choice. It offers easy-to-use templates and plenty of SEO tools to help your site rank better in Google search results. Not sure where to get started? I’ll guide you through everything you need to know about Squarespace SEO, including what best practices to follow and the tools Squarespace offers.  Why Should You Care About SEO for Squarespace? Even the most elegant website won’t do you much good if no one sees it. SEO is the act of optimizing a website so your target audience can easily find it.  SEO for Squarespace is about ensuring your Squarespace website plays well with search engines.  If you’ve used other website builders such as WordPress, you might be familiar with SEO plugins like Yoast. Unfortunately, those won’t work with Squarespace.  Other site builders, like Wix, offer minimal SEO tools that make it challenging to improve your ranking.  The good news is Squarespace comes with a ton of ad

How One Tech Company Is Changing How Men Think About Their Sexual Health

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Guys, there’s something important that they probably didn’t tell you in sex ed. Healthy erections require strong blood flow. Unfortunately, blood flow to the penis begins declining around age 20, getting worse with age. Changing How Men Think About Their Sexual Health The natural decline in blood flow as men age is the leading cause of ED and other performance issues. It’s a problem most men will face in their lifetime — impacting 40% of men by age 40, and 70% of men by age 70 ( Cleveland Clinic ). Pills and Injections Come Up Short Invented in the ‘80s and ’90s, pills and injections for ED only mask the symptoms of poor blood flow, by temporarily relaxing vessels and allowing blood to flow more easily.  Like a band-aid, they mask the problem without fixing the underlying issue. What’s worse, many men taking medications like Viagra report that it stops working within a few years ( case study ) — assuming they can tolerate the side effects. Plus, remembering to take a pill in time

The Ultimate Guide to Succession Planning

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At one of my first jobs out of college, my manager admitted that my professional growth “wasn’t a priority.” I knew I wasn’t in a leadership role that required succession planning, but the admission still stunned me. Without support for career development, I wound up leaving the company. This situation may seem dramatic, but it points to the importance of having a succession plan in place. Of course, senior leadership roles take precedence because these can create a larger vacuum if the position is left unfilled. But succession planning can (and should) extend to all leaders across a company. Developing a succession plan can set your company up for smooth transitions when leaders resign or accept a promotion. It can have a major impact on employee morale and can position your team to skillfully handle future business challenges. But you don’t want to wait until you absolutely need a successor. At that point, you’re scrambling and may choose the wrong person. Let’s look at the ins a

How’d You Make That Flipping Awesome B2C Content for AARP?

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AARP targets a huge audience – people in the United States over 50. But that doesn’t mean they don’t focus on niches too. The editor-in-chief of Sisters From AARP (and 2021 B2C Content Marketer of the Year) shares how they do it. Continue reading → The post How’d You Make That Flipping Awesome B2C Content for AARP? appeared first on Content Marketing Institute . source https://contentmarketinginstitute.com/2021/09/award-winning-b2c-content-aarp/ from RANK And EXPAND YOUR BUSINESS WITH US https://socialmediamarketingconsultantseo.blogspot.com/2021/09/howd-you-make-that-flipping-awesome-b2c.html source https://socialmediamarketingexpert.tumblr.com/post/663749539396763648

Enterprise SEO: Everything You Need to Know

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SEO. While this is a strategy we’ve been aware of for a while, did you know that 89% of marketers say SEO is successful? And since more than 50 percent of all website traffic comes from organic search and 93 percent of online experiences begin with a search engine, it’s not surprising. However, what do upmarket companies, with thousands of web pages and keywords, do when they’re in the maturation phase of implementing SEO? Instead of focusing on the small business and mid-market SEO strategies, they’ll need to begin focusing on enterprise SEO. In this post, let’s review what enterprise SEO is, what tools to use, and what it looks like in practice. What makes enterprise SEO different? The main difference between small business/mid-market SEO and enterprise SEO strategies is that the tactics for larger organizations need to be scalable for thousands of web pages. While a small business or mid-market company might have a few pages, or a couple hundred, larger organizations have

How’d You Make That Flipping Awesome B2B Content for Salesforce?

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How did Salesforce go from pausing all marketing to launching an award-winning content initiative just weeks into the pandemic? It wasn’t easy, but a fortuitously timed content revolution paved the way. Read the inspiring behind-the-scenes story. Continue reading → The post How’d You Make That Flipping Awesome B2B Content for Salesforce? appeared first on Content Marketing Institute . source https://contentmarketinginstitute.com/2021/09/award-winning-b2b-content-salesforce/ from RANK And EXPAND YOUR BUSINESS WITH US https://socialmediamarketingconsultantseo.blogspot.com/2021/09/howd-you-make-that-flipping-awesome-b2b.html source https://socialmediamarketingexpert.tumblr.com/post/663658928049160192

Why you should stop using tags

Tags are very popular. On Instagram, we add tags to our posts to help people find them. However, using tags in that way on your WordPress site is devastating for your rankings. Even if you think that you’re not using a lot of them, make sure to read this post. In it, I’ll explain how tags work and why using way too many can severely damage your rankings. After that, I’ll tell you how they should be used (because they’re not bad altogether). Finally, I’ll give you some tips on how to clean up your site if you’ve accidentally used too many tags. What happens on your WordPress site when you add a tag? Tags should be used to categorize your posts. To make it easier to find a certain article in the big pile of posts you’ve written. Tags in WordPress are like categories. Be aware that with every one you add, WordPress will create a new page: a tag page. All articles that have the same tag, will be bundled there. So for every tag that you add in WordPress, you’re adding a new page to your

PPC Marketing: Beginner’s Guide to Pay-Per-Click Ads

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Search ads are the most common ad format in PPC marketing: Display ads also fall under the PPC marketing hood (although there are different ways to buy these, other than PPC): The same applies to social media ads, like these… Read more › source https://ahrefs.com/blog/ppc-marketing/ from RANK And EXPAND YOUR BUSINESS WITH US https://socialmediamarketingconsultantseo.blogspot.com/2021/09/ppc-marketing-beginners-guide-to-pay.html source https://socialmediamarketingexpert.tumblr.com/post/663587206803472384

Why We Need to Rethink Social Interaction in the Workplace

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Social interaction, just as the name suggests, relates to the relationships created between two or more people. It involves the interactions, communications, connections and propinquity between the people within an organization. It also involves how people act with others, as well as their reaction to how other people are acting. These interactions form the basis of social structure, but social interaction in many workplaces is unstructured and given limited importance by many top managers. Whether we like to admit it or not, far too many companies regard employees as people who should follow orders and not question. Companies  forget that we all are humans with a degree of emotions and can only truly deliver on motivation and a feeling of acceptance. Why We Need to Rethink Social Interaction in the Workplace Social interactions in institutions build social structures and cultures. By interacting with one another, people ineluctably design the rules and systems they seek to abide

How to Streamline PHP for SEO

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There’s a lot of misconceptions about PHP for SEO. Many people don’t understand it, what it is, how we use it, and how it impacts our SEO. The good news is that you don’t likely have much to worry about. PHP can make your website better for SEO and better for your users. The key is to know how to use it properly and what pitfalls to look out for.  The goal of this guide is to help you better understand how PHP relates to SEO and how to use it to your advantage.  What Is PHP?  PHP, or Hypertext Preprocessor, is a programming language that allows users to create dynamic content on a website. The goal behind PHP is to help make your website more interactive and more interesting.  Here’s a simple example of what it looks like (alongside HTML, in this case): The reason PHP is so popular is because it operates server-side, which means it’s already embedded in HTML so it’s simple, efficient, and forgiving. Using PHP allows you to perform standard website functions such as opening fi