Digital Marketing Trends

Where does your data live? It’s a simple question with an incredibly complex answer. In fact, it’s an answer that is increasingly testing new privacy laws on either side of the Atlantic and forcing device manufacturers and software creators to question what data, if any, they can use in their products. Last year, the Court of Justice of the European Union (CJEU) issued a verdict for a court case known as ‘Schrems II’ that cut off key mechanisms for transferring personal data from the European Union to the United States. International data transfers are necessary for furthering innovation, strengthening trade relationships, and widening consumer access to digital products and services. This ruling directly impacted companies that engage in this type of data transfer, including big tech giants such as Facebook and other SMEs. But the decision also had knock-on consequences for the trade and development of tech industries such as cloud computing, AI, and IoT . Let’s consider how compan...

Brand image is a lot of things, depending on who you ask. It’s the primary identification of a company — true. It’s the way a company connects with its audience — also true. It’s the logo that marks products produced by the brand — well, now you’re oversimplifying. As a matter of fact, brand image is about a lot more than just the literal images and visuals that are tied to a company. While those visuals play a part in the definition of brand image, the image itself transcends pure visuals. Let’s get into it. Defining a Brand Image Whether you’re setting the branding vision for your new startup or revising products/goals/themes/connections/ etc. for an established brand, the connection between your company and your audience is vital. That connection is all about your brand image. While it’s tempting to solely identify brand image as the visuals that accompany your branding efforts (after all, it’s right there in the name), brand image is made up of many more components than simpl...

What a year it has been! Big things have happened within Yoast the company as well as in our Yoast SEO plugin. In this post, I look back at a wonderfully exciting 2021! In addition, I have asked Thijs de Valk – our brand new CEO – all kinds of questions to shine his light on 2021 as well. Care to join us? The biggest thing of 2021: Yoast joins Newfold The biggest thing happening in 2021 was the fact that Yoast joined Newfold Digital. In August of this year, the shareholders of Yoast sold their stock to Newfold Digital. And, while we’re no longer the owners of the best company in the world, we’re still really happy and excited to work here. I asked Thijs how the company is doing, half a year after the acquisition. ‘We’re in the middle of our integration in Newfold,’ Thijs explains. ‘We’ve moved all of our tooling from Google Drive to Microsoft Office. That was a big thing internally. Apart from that, we’re pretty much doing all the things we did before the acquisition. Except that we...

Fret not. Here’s a list of 17 tips that’ll improve your content marketing and help you get more visitors, leads, and sales: Know who you’re creating content for Target topics with search traffic potential Tackle competitors’ best-performing topics Prioritize topics… Read more › source https://ahrefs.com/blog/content-marketing-tips/ from RANK And EXPAND YOUR BUSINESS WITH US https://socialmediamarketingconsultantseo.blogspot.com/2021/12/17-actionable-content-marketing-tips.html source https://socialmediamarketingexpert.tumblr.com/post/671914583309647872

How can a business save money in 2022? We’ve come up with nine ways to cut costs and help save money so you have a prosperous year. Learn more! from Semrush blog https://www.semrush.com/blog/business-saving-money from RANK And EXPAND YOUR BUSINESS WITH US https://socialmediamarketingconsultantseo.blogspot.com/2021/12/9-ways-your-digital-agency-can-save.html source https://socialmediamarketingexpert.tumblr.com/post/671831547258748928

Providing your website with solid foundations, like the ability to withstand traffic surges, is just one of the reasons why hosting is one of the most important facets of any web-based business. Therefore, you need to consider your choice of web hosting service carefully. There are many aspects to selecting a web hosting service. The first thing you need to decide is the type of web hosting you want to use (shared, VPS, cloud, dedicated), and then you need to choose a provider. Lastly, you need to decide whether you want to manage your hosting service yourself or whether you want the provider to handle things for you. VPS Hosting Let’s imagine that you decided to go with VPS hosting for your website. VPS stands for Virtual Private Server, and its name refers to the fact that the hosting provider divides a physical server into multiple “virtual” servers. VPS hosting is advantageous for a number of reasons. For instance, it has more resource allocation when compared to shared hosting...

Facial recognition is on the rise with cell phones, adding another method of security for everyday devices. Using biometric analysis, the technology uses facial mapping to unlock the device, comparing it to known faces within the database (that you establish upon setup). The market is expected to exceed $7.7 billion by 2022, with many personal and commercial applications. While facial recognition can help confirm an individual’s identity, it does raise privacy concerns too. How Facial Recognition Works Although individual technologies will vary, the basic concepts are the same. Initially, a baseline image is taken of the user’s face. The software will identify the basic geometry of the face, including the distance between your eyes, spacing between forehead to chin, and any distinguishing facial landmarks. Your face is saved within the system as a mathematical formula. When you enable facial recognition , the phone analyzes your facial features against the formula on file. If it ma...

Enterprise cloud adoption has been accelerating for years, as more companies have utilized software-as-a-service models to process increasingly large data sets. Now, leading businesses are learning that cloud can do more than process data; it can drive business and revenue growth. In particular, ongoing advancements in  artificial intelligence  and machine learning are creating new opportunities for businesses to harness the power of their data, with cloud providing the tools necessary to seize them. Overcoming Early Struggles As early as 2015, many companies built large on-premises data lakes in their initial attempt to realize the promise of “big data.” These centralized repositories of information, stored in a variety of formats, often became data graveyards, as many companies lacked the computing resources that early AI technologies needed to derive meaningful insights. For example, graph processing for images alone was prohibitively expensive. In those days, cloud A...

Ever wonder what your customers feel about your product? More importantly, do you care? A lot of brands will respond with a resounding yes, but several of them end up taking no action to find out what’s going on. And, it’s not their fault, really! Collecting honest feedback is nothing short of an art form. Something marketers and brand managers need to strategize for. If you aren’t indulging in the practice of fervently collecting customer feedback, how will you observe shifting market preferences and figure out what your target audience wants? Without listening to what customers have to say about your offering, there is no way you can modify or improve your product or service. So, maybe But, you can’t just reach out to each client asking for their detailed opinion. Why? For starters, customers are busy people with limited time to provide their valuable feedback. Secondly, a non-standardized way of taking feedback would leave you with an overwhelming data mountain you will fail to ...

The Beatles: Get Back documentary sparked CMI’s creative director to turn to the keyboard (the one with letters, not the one with 88 keys). Here are the five lessons for content creators he took away from the almost nine-hour documentary. Continue reading → The post 5 Reminders About Creativity From The Beatles: Get Back appeared first on Content Marketing Institute . source https://contentmarketinginstitute.com/2021/12/creativity-ideas-beatles from RANK And EXPAND YOUR BUSINESS WITH US https://socialmediamarketingconsultantseo.blogspot.com/2021/12/5-reminders-about-creativity-from.html source https://socialmediamarketingexpert.tumblr.com/post/671363433546072064

Open-source software has already proven its potential for improving accessibility, connecting developers together, and reducing costs. Proponents of open source have a long list of benefits they can use to persuade you, and even the naysayers are willing to acknowledge the advantages. But is open source destined to be our future? Can we even envision an era in which open source software is the typical standard? A Briefer on Open-Source Software and its Inevitable Future Let’s start with a briefer on open-source software. Open source is, for the most part, true to its namesake. An engineer or a team of engineers develops an open-source tool or resource that intend to make it free and publicly accessible. Individuals or companies can use the software for any purpose. Additionally, a team of contributors can voluntarily optimize the software to make it better, make their own versions of the software, or create new apps with that software as the basis. Anything can be open source, fr...

If you didn’t get a chance to read all 249-plus posts from Content Marketing Institute this year, here are the 10 most popular. You can read all of them in 139 minutes (or take just four minutes to read the first one). Continue reading → The post 10 Content Marketing Articles Readers (Like You) Loved This Year appeared first on Content Marketing Institute . source https://contentmarketinginstitute.com/2021/12/content-marketing-popular-articles/ from RANK And EXPAND YOUR BUSINESS WITH US https://socialmediamarketingconsultantseo.blogspot.com/2021/12/10-content-marketing-articles-readers.html source https://socialmediamarketingexpert.tumblr.com/post/671272986526007296

Outreach can be a challenging part of link building. We‘ll share some of our best tips for backlink outreach. from Semrush blog https://www.semrush.com/blog/link-building-outreach from RANK And EXPAND YOUR BUSINESS WITH US https://socialmediamarketingconsultantseo.blogspot.com/2021/12/how-to-use-outreach-for-link-building.html source https://socialmediamarketingexpert.tumblr.com/post/671235134064885760

Competitor analysis (also known as competitive analysis) is the process of evaluating your competitor’s strengths and weaknesses. In this guide, we show you how to do it and provide a template to help you stay organized. from Semrush blog https://www.semrush.com/blog/competitive-analysis from RANK And EXPAND YOUR BUSINESS WITH US https://socialmediamarketingconsultantseo.blogspot.com/2021/12/how-to-do-competitor-analysis-with.html source https://socialmediamarketingexpert.tumblr.com/post/671235133074964480

Own a business and want to learn more about SEO? Learn all about the ins and outs of content production, technical fixes, link building, and more in our 2022 SEO guide. from Semrush blog https://www.semrush.com/blog/what-is-seo from RANK And EXPAND YOUR BUSINESS WITH US https://socialmediamarketingconsultantseo.blogspot.com/2021/12/what-is-seo-2022-guide-to-search-engine.html source https://socialmediamarketingexpert.tumblr.com/post/671235131824029696

It’s the end of 2021, and yes, it’s that time of the year — when you prepare for the winter holidays, drown yourself on Amazon in search of the perfect gift, and expect a deluge of “Digital Marketing Trends for 2022” posts. Well, if you think you’re opening up another “voice search is the next search” write-up, you’re in the wrong. This year, we thought our readers must be getting pretty tired of digital marketing trends posts that recite the same things year after year. from Semrush blog https://www.semrush.com/blog/digital-marketing-trends from RANK And EXPAND YOUR BUSINESS WITH US https://socialmediamarketingconsultantseo.blogspot.com/2021/12/not-just-another-digital-marketing.html source https://socialmediamarketingexpert.tumblr.com/post/671197387912511488

Creating content from variations of the same tale for months sounds like a recipe for disaster. Yet it’s a formula that keeps Hallmark viewers bingeing its movies over the holidays (and all year). Here’s how to learn from – and improve on – the network’s success. Continue reading → The post Why a Content Formula Isn’t Lazy – It’s a ‘Hallmark’ of Bingeable Series appeared first on Content Marketing Institute . source https://contentmarketinginstitute.com/2021/12/bingeable-content-formula/ from RANK And EXPAND YOUR BUSINESS WITH US https://socialmediamarketingconsultantseo.blogspot.com/2021/12/why-content-formula-isnt-lazy-its.html source https://socialmediamarketingexpert.tumblr.com/post/671182278209290240

If you want to be an excellent content provider, you’ll need to be aware of the difficulties associated with content outsourcing. At the same time, you’ll need to make sure not to repeat them when offering your services. Read on to learn about the top 11 challenges of content outsourcing. Then discover 6 concrete actions content providers can take to keep improving their services in the future. Enjoy and get ready to take your content business to the next level. from Semrush blog https://www.semrush.com/blog/top-challenges-of-content-outsourcing from RANK And EXPAND YOUR BUSINESS WITH US https://socialmediamarketingconsultantseo.blogspot.com/2021/12/top-11-challenges-of-content-outsourcing.html source https://socialmediamarketingexpert.tumblr.com/post/671178468884676608

Search on Google for New Year’s Instagram captions and what do you get? The same exact 70 or 80 captions in every list…captions best suited for trendy 20-somethings, like A ny excuse to wear sequins! Captions not applicable to your business, like Just here for the champagne. Or captions that have been beaten down to a pulp, like  New year, new— I can’t even finish typing that one. This is why I’ve set out to provide you with a list of versatile, creative New Year’s Instagram captions you won’t find anywhere else . So read on to enter your oasis in a desert of “Just here to find my Troy Bolton”s and “Sip sip hooray”s. New Year’s Instagram caption prompts Here are some New Year’s-related Instagram caption prompts and templates to get the gears turning. Now if this isn’t the best first [something you’re doing] of the year, then i don’t know what is. A year ago today I was… [Specific number] days ago, I was… If I keep my resolution this year, I will be [adjective, verb, feel...