Digital Marketing Trends

As a new business owner, it’s tempting to limit your focus as much as possible. Instead of hiring 100 new people to train immediately, you can focus on a few and gradually expand as you get more comfortable. Instead of reaching out to multiple different target audiences, you can focus on one market segment and specialize in them before expanding. Similarly, most entrepreneurs are motivated to focus exclusively on one domain when building their business. But in many ways, it’s better to rely on multiple domains . How does this play out? That’s up to you. There are many ways to utilize multiple domains in service to your primary business. You could set up separate domains to target different audiences simultaneously. You could use throwaway domains to market specific pieces of content. You can even set up multiple domains with slightly different content angles that complement each other and send traffic back and forth. In any case, juggling multiple domains is much easier than it sou...

Competitor keyword analysis is the process of finding what keywords your competitors rank well for and using this information to level up your strategy. Learn how to find and target competitor keywords to your chances of out-ranking your rivals on the SERPs. from Semrush blog https://www.semrush.com/blog/competitor-keywords from RANK And EXPAND YOUR BUSINESS WITH US https://socialmediamarketingconsultantseo.blogspot.com/2022/02/use-competitor-keywords-to-improve-your.html source https://socialmediamarketingexpert.tumblr.com/post/677482545995202560

Imagine going to your local grocery store on the corner to grab a few snacks, only to receive a heartfelt sermon about the virtues of unionization from the receipt printer. Yes, the same one that urged you to subscribe to a YouTube star a few years ago. It’s a very outspoken device, apparently. The hijack security trend As entertaining as such hijacks may be, they reveal what’s by now all too familiar — The IoT security trend (or rather lack thereof). Businesses tend to be lax about protecting their connected devices, and this hands-off attitude has created the most significant blind spot in today’s security landscape.  The speed of threat surfaces The speed of Internet of Things (IoT) proliferation means that most companies are building up vast threat surfaces — and usually turning a blind eye to them. As a result, the market is expanding quickly, with the number of connected devices expected to soar to over 27 billion by 2025. About two-thirds of businesses globally are ...

But that doesn’t mean it’s impossible, as you can see from the fact that our blog ranks on the first page for over 11,600 keywords: Today, I want to share a few simple SEO tips that helped us get there.… Read more › source https://ahrefs.com/blog/seo-tips-new/ from RANK And EXPAND YOUR BUSINESS WITH US https://socialmediamarketingconsultantseo.blogspot.com/2022/02/14-seo-tips-for-more-traffic-in-2022.html source https://socialmediamarketingexpert.tumblr.com/post/677410785450983424

It is a typically cold day in February and the peak of the flu season. Let alone the never-ending pandemic that seems to have been haunting this world forever. And it got me thinking – can technology help battle all these nasty diseases and improve patient outcomes? And most importantly, will artificial intelligence have a hand in it? It seems so. In 2021, we’ve reached another milestone in Artificial Intelligence adoption – $6.9 billion of market size and counting. By 2027, the intelligent market in healthcare will grow to 67.4 billion. Hence, the future of AI in healthcare certainly looks bright, yet not serene. Today, I’ll walk you through the state of artificial intelligence in healthcare, its main application areas, and its current limitations. All these will help you build a holistic image of this technology in medical services. The State of AI in Healthcare Today Artificial Intelligence is now considered one of the most important IT research areas, promoting industrial gro...

We hypothesized, by adding the city and state of a local dispensary to that dispensary’s listing page, we’d see an increase in clicks. from Semrush blog https://www.semrush.com/blog/seo-split-test-result-title-tag-test-cannabis-directory-site from RANK And EXPAND YOUR BUSINESS WITH US https://socialmediamarketingconsultantseo.blogspot.com/2022/02/seo-split-test-result-would-adding-city.html source https://socialmediamarketingexpert.tumblr.com/post/677206941886480384

Once you find keywords for your SEO strategy, what‘s next? Learn how to analyze keywords to choose the best ones for organic success. from Semrush blog https://www.semrush.com/blog/keyword-analysis-how-to-evaluate-the-best-keywords from RANK And EXPAND YOUR BUSINESS WITH US https://socialmediamarketingconsultantseo.blogspot.com/2022/02/keyword-analysis-how-to-analyze-your.html source https://socialmediamarketingexpert.tumblr.com/post/677101255658733568

If you’re doing digital marketing, you’re swimming in a vast pool of actionable data. But if you’re not using tools and techniques to discover, analyze, and interpret this data, then you’re swimming with your eyes closed. To help you learn… Read more › source https://ahrefs.com/blog/marketing-analytics/ from RANK And EXPAND YOUR BUSINESS WITH US https://socialmediamarketingconsultantseo.blogspot.com/2022/02/marketing-analytics-simple-guide.html source https://socialmediamarketingexpert.tumblr.com/post/677052204335677440

Don’t worry, they’ll tell you. Lots of SEOs seem to be raving about the benefits of topic clusters at the moment. But do topic clusters live up to the hype, or are they just another buzzword? In this guide, you’ll… Read more › source https://ahrefs.com/blog/topic-clusters/ from RANK And EXPAND YOUR BUSINESS WITH US https://socialmediamarketingconsultantseo.blogspot.com/2022/02/how-to-build-topic-cluster-in-10-minutes.html source https://socialmediamarketingexpert.tumblr.com/post/677052203288117248

Did you know that there are 33 million businesses in the U.S.? This alone makes it tough to come up with a unique business name—then add in the fact that the name of your business can impact its success. Oh, and that once you name it, there’s no turning back (unless you want to swim in paperwork and buy all new business cards and collateral). . There’s a lot of pressure here, but don’t worry. Because in this post, I’m going to show you how to come up with a business name you’ll love—not just creative ideas and brainstorming tips, but also the practical and legal steps to take so you can get it right. Table of contents Who knew that coming up with a business name had so many steps? Don’t worry, most of them are fun. How to come up with a business name (the creative part) Essential steps for coming up with a business name Checklist for creating a business name How to name a business (the legal part) How to come up with a business name: brainstorming tips This is the fun...

KITCHENER, Ont. – Feb. 23, 2022 – According to the second part of a future of work study released today by Vidyard and Atomik Research , 87% of financial services professionals said that their technology at work is in “the dark ages.” Respondents also said that the company they work for could be more tech savvy if it were not for compliance department red tape. The findings were included in the report titled “ The Future of Work in Financial Services: Remote or In-Office? The first part of the study was released in January 2022. While a common complaint, the findings come even as companies continue to adopt indefinite remote work policies and accelerate digital transformations in response to the pandemic and changing workplace tastes. In fact, professionals across industries are seeing that customers are comfortable with virtual meetings and video messages. Indeed, 89% of financial services professionals surveyed said that video messages would be more impactful than traditional t...

Mobile page experience and the included Core Web Vital metrics have officially been used for ranking pages since May 2021. Desktop signals have also been used as of February 2022. The easiest way to see the metrics for your site is with… Read more › source https://ahrefs.com/blog/core-web-vitals/ from RANK And EXPAND YOUR BUSINESS WITH US https://socialmediamarketingconsultantseo.blogspot.com/2022/02/what-are-core-web-vitals-how-can-you_23.html source https://socialmediamarketingexpert.tumblr.com/post/676988009935159296

Mobile page experience and the included Core Web Vital metrics have officially been used for ranking pages since May 2021. Desktop signals have also been used as of February 2022. The easiest way to see the metrics for your site is with… Read more › source https://ahrefs.com/blog/core-web-vitals-2/ from RANK And EXPAND YOUR BUSINESS WITH US https://socialmediamarketingconsultantseo.blogspot.com/2022/02/what-are-core-web-vitals-how-can-you.html source https://socialmediamarketingexpert.tumblr.com/post/676965380156211200

There’s no doubt that the COVID-19 pandemic has changed e-Commerce processes and how the entire retail industry operates. While online shopping was certainly popular before, since early 2020, it has become a mainstay powerhouse. More consumers opt for the convenience of easy ordering. As a result, brick-and-mortar shopping centers are closing down. That said, the industry itself is constantly evolving to meet demand. This is where a few software-as-a-service (SaaS) and other similar brands are stepping up. As a result, they are helping improve how online sellers meet shopper needs. Likewise, even the B2B marketplace has seen a greater emphasis on virtual transactions in the last two years. But none of these things can happen without innovators working to make waves in an already massive industry. So here are seven tech companies that are changing e-Commerce processes for the better. 1. Tradefull Known as a complete e-Commerce solution on the market, the platform helps online bran...

This guide is going to be packed with information. But keep in mind that we’re only scratching the surface here. So feel free to follow the links to other articles that dive further into topics you’re most interested in. But… Read more › source https://ahrefs.com/blog/marketing-101/ from RANK And EXPAND YOUR BUSINESS WITH US https://socialmediamarketingconsultantseo.blogspot.com/2022/02/marketing-101-basics-every-business.html source https://socialmediamarketingexpert.tumblr.com/post/676874770744213504

It’s no wonder why there is no such “miracle” tool yet. Marketing processes can be quite complex. For example, this is our blog content creation process: As you can see, there are multiple stages in this process. Thing is, those… Read more › source https://ahrefs.com/blog/martech-stack/ from RANK And EXPAND YOUR BUSINESS WITH US https://socialmediamarketingconsultantseo.blogspot.com/2022/02/the-simple-guide-to-building-martech.html source https://socialmediamarketingexpert.tumblr.com/post/676855897315786752

In an ideal world, the healthcare industry would be the perfect arena for unleashing the  transformative potential  of artificial intelligence. Sophisticated AI models require vast amounts of data to learn from, and healthcare data represents nearly one-third of all data in existence. Nevertheless, all that information could fuel the development of algorithms capable of detecting and diagnosing disease, prescribing preventive treatments, and fulfilling myriad other functions with far greater speed and accuracy than even the most highly skilled team of doctors. With this kind of promise, that power is undoubtedly worth harnessing. AI’s Uses in Healthcare In some cases, AI’s potential  has already been realized. For instance, radiologists equipped with AI-powered tools have been able to review and translate mammograms  30 times faster than they otherwise would, with 99% accuracy. So naturally, these results have fueled tremendous excitement among stakeholders...