Digital Marketing Trends

With the developments in the internet, eCommerce and the way we sell goods and services online are changing at all times. Merchants and retailers are investing in eCommerce website development to boost their sales with no geographical barriers. While being familiar with terms like PPC and CPC, and other key performance indicators can let you know where and how your products should be sold online, understanding the fundamentals of eCommerce is important. Here’s a detailed guide on the evolution of eCommerce – a glimpse of its past, present, and future that can help you learn how to sell products and services to your online consumers more efficiently.  Take a Look at the History of Ecommerce     Michael Aldrich, an English inventor, is the pioneer of electronic shopping or eCommerce. Aldrich’s system coupled a reformed domestic TV to a simultaneous payment processing computer through a domestic telephone line. This made the private information system open and share...

In this post, we cover 15 tips for making SEO a priority in content strategies and how this impacts scaling SEO. from Semrush blog https://www.semrush.com/blog/15-tips-for-scaling-your-seo-content-strategy from RANK And EXPAND YOUR BUSINESS WITH US https://socialmediamarketingconsultantseo.blogspot.com/2022/04/15-tips-for-scaling-your-seo-content.html source https://socialmediamarketingexpert.tumblr.com/post/682884456977137664

Content Marketing can help you grow your business better and build trust with your customers. Explore this guide and learn how to develop a powerful content marketing strategy for your company, step by step. from Semrush blog https://www.semrush.com/blog/content-marketing-strategy-guide from RANK And EXPAND YOUR BUSINESS WITH US https://socialmediamarketingconsultantseo.blogspot.com/2022/04/the-ultimate-guide-to-content-marketing.html source https://socialmediamarketingexpert.tumblr.com/post/682884456607088640

If business leaders have the fortitude to act, this year is ripe with possibilities. To clarify, there is no workplace crystal ball. We have arrived at the time of year when we are nearly ready to start the second quarter. We have attempted to make sense of the last two years and how we have adapted to those changes in this first quarter. The fact is that there are still a lot of unknowns in this strange new world. Sure, the epidemic is far from ended; yes, the globe still confronts many of the same issues that it did in 2021, but with additional twists. And now we have started into something worse than the pandemic — the Ukraine war. Nonetheless, some individuals see a lot of possibilities for the rest of this year. 1. The digital revolution will continue. Covid-19 has been on the scene for a couple of years — yet, organizations continue to show resiliency and innovation, thanks mainly to their embrace of digitalization. However, there is room for improvement everywhere and thi...

Elon Musk’s Twitter takeover feels like an opportune moment to reflect on this content marketing advice: Don’t build your home on rented land. But that phrase might not mean what you think it means for your content program. Continue reading → source https://contentmarketinginstitute.com/articles/dont-build-content-rented-land from RANK And EXPAND YOUR BUSINESS WITH US https://socialmediamarketingconsultantseo.blogspot.com/2022/04/yet-another-reason-not-to-build-your.html source https://socialmediamarketingexpert.tumblr.com/post/682869306625753088

This short case study focuses on testing multiple variants for the same SEO element (page title) on Blokker.nl (retail site) to find the best-performing variant. from Semrush blog https://www.semrush.com/blog/seo-testing-case-study-find-best-answers from RANK And EXPAND YOUR BUSINESS WITH US https://socialmediamarketingconsultantseo.blogspot.com/2022/04/seo-split-test-result-find-best-answer.html source https://socialmediamarketingexpert.tumblr.com/post/682831574313631744

Just last week, we celebrated the 52nd anniversary of Earth Day, which helped give rise to the environmental movement more than half a century ago. Now, of course, it’s far more common to see brands prioritize the environment than it was in 1970. Image source And this, of course, spurred the rise of green marketing. What exactly does that mean? Read on to learn: What green (or sustainable) marketing is and why it’s important Five of the most eco-friendly brands to give you inspiration Eight ways to implement your own green marketing What is green marketing? Sustainability marketing, or green marketing, is a practice that emphasizes the environmental benefits of a product or service, which also reflects a brand’s values. “Overall, the objective is to advocate toward an end mission,” said digital marketing specialist Matt Tutt , who focuses on ethical, green, and sustainable businesses. “For example, it might be to reduce the use of fossil fuels or to pivot toward greener sou...

As the saying goes, the only thing constant is change, and that’s absolutely true at tech companies. Technology is always changing. And for tech companies, figuring out what those changes need to be and making them happen is paramount. It represents your best shot at thriving and growing and helping you keep innovation a top priority. While getting the first version of a product to market is exhilarating, it’s not when the work ends. It’s merely when the real work begins, in determining how a product can improve and thinking about those next changes. Innovation, important as it is to this growth and change, needs to be nurtured, cultivated, and encouraged in your employees. If your company is trying to make innovation more central to all you do , here are some tips for how to inspire innovation in your company. 1. Make time for free, innovative thinking. It can be hard to be innovative just out of the blue. Having a specific time and place in which innovation is encouraged is a ke...

Over the past few years, e-commerce has grown significantly, resulting in millions of new companies offering their services online. In fact, according to the U.S. Census Bureau , the e-commerce industry generated $215 billion in sales alone in the first quarter of 2021. New technologies and ways of making money online have been fostered by e-commerce businesses. If you’re looking for ways to earn money online, there are many options available to you. Many entrepreneurs, freelancers , and small business owners make money through e-commerce sites like Amazon and Etsy. But, if you really want to make money online, then you need to stop doing the following ten thing immediately. 1. Not having a plan of attack. The plan doesn’t have to be formal – but the business needs to be planned, advises Carolyn Sun in Entrepreneur . “People regard the business plan as homework they don’t want to do but planning helps me — whatever my success is,” explains Tim Berry, chairman of Palo Alto Softwa...

Websites vary in style, format, and quality. But one thing they all have in common? Headers—that strip at the top that makes for easy navigation. Despite taking up minimal real estate, headers are the most heavily engaged-with element on a website.  Businesses looking to leave an impression will strive to strike a perfect balance—of providing an easy and intuitive yet unique and stimulating experience. In this post we’ll be sharing 24 website header examples while breaking down: Exactly what a website header is What to include in your website header Best practices to optimize for conversion This way, you can provide a solid user experience while also supporting your marketing goals. What is a website header? A website header is a visual typographic strip or menu that typically runs across the top of a website. It contains a number of clickable components, like a logo, navigational tags, login buttons, and more. Virtually all websites—even the most basic websites —featur...