Digital Marketing Trends

A few years ago, virtual networking wasn’t even a concept and now people are searching out virtual networking tips and applying them daily. The world of sales has sure changed drastically in a matter of months and our ways of interacting with customers and peers have too. In the sales industry, we all typically look forward to attending sales conferences, trade shows, and events. Historically these types of events were often at large halls filled with other sales professionals looking to make their mark, network, and grow their business by making in-person connections. Fast forward to the global pandemic hitting, and all sales events and conferences switched to virtual formats and now they are often hybrid—with an option to attend either virtually or in-person. Now, sales reps have been left to figure out how to translate the in-person repertoire they know and love to the virtual and hybrid realm. At first glance, one would think that because of the landscape change to virtual event...

It’s hard to keep the content on your social channels fresh. Luckily, your brand doesn’t have to create everything from scratch. Look to your customers, friends, influencers, and others who are and could produce user-generated content. Continue reading → The post 4 User-Generated Content Ideas (and Tools To Check If They Work) appeared first on Content Marketing Institute . source https://contentmarketinginstitute.com/2021/12/user-generated-content-ideas/ from RANK And EXPAND YOUR BUSINESS WITH US https://socialmediamarketingconsultantseo.blogspot.com/2021/12/4-user-generated-content-ideas-and.html source https://socialmediamarketingexpert.tumblr.com/post/671091694068973568

In 2021, social media for business marketing is no longer foreign. With 4.48 billion people across various social media, if your startup business isn’t on social media, then your presence is at the base. Let’s face it, social media is the new marketplace, a global one at that. However, just as every other forms of marketing, it requires strategic planning, proper execution and time to yield proposed results. You may belong to the wagon of startup owners who might agree to the relevance of social media, but do not understand how to fully harness the platform for your business goals and growth. This guide is aimed at helping you to understand, get started and acing the process of marketing your startup on social media. Benefits of Social Media For Start-Ups As a playground of almost all demographics, social media present a lot of benefits to startups who can leverage on the large pool of audience, who are in the face of business, potential customers. Many small business owners stil...

Financial Technology or FinTech refers to the application of technology in the financial service industry. However, FinTech is not new and has been under the spotlight in the past years. Advances in technology and new business models have challenged traditional processes, products and services by enabling faster, cost-effective and engaging solutions.  Besides, the Fintech ecosystem has spurred technological innovation to obtain efficiency among financial marketers and systems while enhancing the overall consumer experience. But do you know what is a fintech hub and what are the key elements that help to create a successful FinTech ecosystem? But before moving ahead, let me apprise you that you can check my previous writeups that include FinTech Trends and Role of Smart Contracts in Banking for a better understanding of Financial Technology.  Let’s get started with the basics! What is FinTech? FinTech is the integration of technology into financial service industry off...

Whether you’re a graphic designer or just an average web user, the world of web design is a fascinating one. But even acknowledged industry experts will be quick to wish you good luck predicting the future of web design. Looking at websites from the late 1999s or early 2000s is like a blast from the past. The clunky interfaces, ugly fonts, and horrendous color schemes look objectively awful through our spoiled eyes. However, keep in mind that they were genuinely best-in-class designs for their era. In 20 years, will we feel the same about the seemingly beautiful websites we enjoy today? Somehow, I doubt that. But I do know that web design is set to evolve further and in some exciting and significant ways. So what exactly can we predict about the future of web design? And what makes predicting future web design changes so hard in the first place? Why Making Predictions on the Future of Web Design is so Difficult Let’s explore why web design predictions are so hard to make. We d...

While the pandemic has had a huge, disruptive impact on marketing, it’s still crucial to observe what will happen in the digital marketing and advertising spaces. The more accurately marketers understand trends, the more chances they have to beat the competition. Which ad tech trends are in demand in 2021 and which ones will boost the market beyond 2022? Let’s take a look at the hottest ad tech trends to understand what’s happening now and where we might end up in the future. 1. CTV, audio and dynamic ad creatives will define programmatic Programmatic is the most important trend to keep an eye on, since it is part of advanced marketing automation tools . According to eMarketer , programmatic will account for 88.2% of all digital display ad spend by the end of 2021. Programmatic targeting allows brands to deliver their message in ways they know will resonate most deeply within consumers’ psyches. Based on the user and campaign data, programmatic advertising algorithms show creative...

It is encouraging to think that the cloud may make us safer. But, it can be just as vulnerable if we do not protect it properly. As cybercriminals look for ways to outsmart IT, they set their sights on cloud services that are still vulnerable to attack. What is making it so much easier now is the whole movement toward cloud computing —a motion that has led many businesses to hire firms that don’t specialize in that sort of security.  Cybercriminals are already exploiting this new security arrangement between cloud networks and organizations to commit fraud, steal sensitive financial data, or even launch ransomware attacks on local businesses.  In fact, there is a growing list of breaches like lost personally identifiable information (PII) and stolen credit card or banking information linked directly to cloud service providers (CSPs). Why is Cybercrime a Growing Concern? Researchers of Trend Micro found that popular providers like Amazon, Facebook, Google, Twitter, PayPa...