Digital Marketing Trends

There are billions of active social media users worldwide, and the number continues to grow by the day. A growth that has led to social media platforms becoming one of the most influential virtual spaces. Traditional methods of marketing like TV commercials tend to be a one-way communication—brand to the customer. But social media marketing encourages engagement. It creates multi-way communication in that: Businesses can communicate with customers Customers can engage with the brand by offering feedback. Customers can communicate with other customers by sharing posts. As a brand owner or marketer, you get to reach a multitude of potential buyers in seconds, especially when using  paid social media . There is plenty you can gain from  social media marketing . But if your efforts are not bearing any fruits, you could be guilty of some common errors most people make. Being aware of these social media marketing mistakes can help you correct and avoid them. 1. You Are Wo...

Artificial intelligence now plays a dynamic role in the trucking industry. AI and IoT-driven telematics produced more data and automation, but it was still difficult to see what was actually happening on the road. A truck accident results in $16,500 in damage and $57,500 for injury-related costs totaling $74,000, according to Yoav Banin. Banin is the chief product officer of Nauto. Nauto provides fleet performance and driver solutions. Truckers are the backbone of the American supply chain. Truckers and telematics; a winning team Considering other challenges facing the trucking industry, it is essential to emphasize truck driving safety. The first priority in this matter is a nationwide shortage of truck drivers. This could lead fleet operators to hire less-experienced truck drivers and require less safety training. Truck parking is second in priority. Finally, a third priority is driver compensation. This shortage is dependent on safe driving records. Fleet operators managed s...

Data management through Big Data technology and tools is a relevant topic at the enterprise and state levels. Today, mainly large enterprises use Big Data technology today (about 60% of the market). However, the number of medium and small businesses infusing this tech is growing each year. By 2025, Big Data analysis and management will no longer be the prerogative of large companies only. In the coming years, Big Data technology will continue to help work more effectively and optimize internal processes. What can you learn from those already implementing the technology in workflows? First, let’s see some of the bright Big Data success stories. Big Data as a New Business Development Driver The amount of information generated in the era of digital technologies and social networks is growing exponentially. If a company has a website and an app, it already has data that can be analyzed. But how can it help the business? Large companies started to ask this question 7 years ago. Howe...

Company culture videos. They’re that wacky video with the cows in the airport . That holiday video about the animated cat . That swift video journey through a company’s storied history . Now, more than ever, people care about the values behind the brands they interact with, buy from, and work for. That’s where video comes in—and more specifically company culture videos. What is a Culture Video? Culture videos are all about highlighting your brand’s culture and personality for prospects, customers, and potential employees. In addition, they also help tell your brand story, so people get excited about doing business with you—as a customer, partner, or employee. Benefits of Culture Videos The exact benefits of your particular culture video will depend on the goal you’re creating your video to serve. For instance, a recruiting video has different goals and associated benefits than a holiday video. Some of the more common benefits of culture videos are: Increasing team morale Impro...

Landing Page Optimization Tips: this is what the second episode of our “SEO Clinic” series is dedicated to. We invited 5 SEO and CRO (Conversion Rate Optimization) experts to offer their recommendations on how a selected site can work on its landing pages’ performance to boost both rankings and conversions from Semrush blog https://www.semrush.com/blog/hands-on-landing-page-optimization-tips from RANK And EXPAND YOUR BUSINESS WITH US https://socialmediamarketingconsultantseo.blogspot.com/2021/10/seo-clinic-episode-ii-hands-on-landing.html source https://socialmediamarketingexpert.tumblr.com/post/666395707401502720

Review these 35 useful Google Analytics insights to better understand your website‘s traffic. from Semrush blog https://www.semrush.com/blog/google-website-analytics from RANK And EXPAND YOUR BUSINESS WITH US https://socialmediamarketingconsultantseo.blogspot.com/2021/10/35-insights-that-google-analytics-can.html source https://socialmediamarketingexpert.tumblr.com/post/666388155482685440

A scary-smart horror parody from Umault skewers companies that stalk people who dare to pass through their content gates. Party City treats its audience to original research on a content sweet spot. And the Food52 community shows it’s better to give and to receive. Continue reading → The post Are You Terrorizing Your Audience? (Plus More Seasonal Hot Takes) appeared first on Content Marketing Institute . source https://contentmarketinginstitute.com/2021/10/umault-party-city-food52-content-examples/ from RANK And EXPAND YOUR BUSINESS WITH US https://socialmediamarketingconsultantseo.blogspot.com/2021/10/are-you-terrorizing-your-audience-plus.html source https://socialmediamarketingexpert.tumblr.com/post/666376846463647744

Click to find a particular term you’re interested in, or keep reading for all definitions. # | A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X |… Read more › source https://ahrefs.com/blog/seo-glossary/ from RANK And EXPAND YOUR BUSINESS WITH US https://socialmediamarketingconsultantseo.blogspot.com/2021/10/seo-glossary-180-terms-and-definitions.html source https://socialmediamarketingexpert.tumblr.com/post/666308909740539904

Instagram helps you to grow your business, but you still have to run it at the same time! If you’ve been busy doing the bajillion things you do to keep your business in shape, you may have missed out on new Instagram features that can help you grow your business even more. When you log into Instagram and there’s a barrage of new features. So we’re covering the top 10 Instagram features released in 2021 that you can use in your Instagram marketing strategy. They include: Professional Dashboard Live Rooms Remix Reels Stories caption stickers Updates to Insights Algorithm shift Algorithm explained Black-owned category Location Stories Maps search We’ll be sharing tips and tricks on how to use each new feature to its fullest, plus an exciting soon-to-be new feature! Let’s dig in. Feature #1: Professional Dashboard Launched in January 2021, Instagram’s Professional Dashboard feature allows you to track your performance, access professional resources, and grow your bu...

Setting up your own international trading business is not something that you can do easily. But, according to Black Seed Oil Buyer, there are many aspects of this business that you may not know about if you are a beginner. This article is the way to find buyers online for black seed oil, or any other product or service. However, being a human, you can always learn anything and everything if you are interested in it.  If you are someone, who is interested in starting your own international trading business, then you can follow the steps below. Step # 1 – Choose a Viable Product When you wish to start your own international trading business, you must realize that the product or good in which you are interested in trading matters highly to someone else. Therefore, you need to pick a product or good, which has a high demand. Do Some Research Pick or select a product by conducting thorough research of the demand patterns in the international market. First, search for a product t...