Just last week, we celebrated the 52nd anniversary of Earth Day, which helped give rise to the environmental movement more than half a century ago. Now, of course, it’s far more common to see brands prioritize the environment than it was in 1970. Image source And this, of course, spurred the rise of green marketing. What exactly does that mean? Read on to learn: What green (or sustainable) marketing is and why it’s important Five of the most eco-friendly brands to give you inspiration Eight ways to implement your own green marketing What is green marketing? Sustainability marketing, or green marketing, is a practice that emphasizes the environmental benefits of a product or service, which also reflects a brand’s values. “Overall, the objective is to advocate toward an end mission,” said digital marketing specialist Matt Tutt , who focuses on ethical, green, and sustainable businesses. “For example, it might be to reduce the use of fossil fuels or to pivot toward greener sou...
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