Trust is really important for users browsing content and shopping online. Fake news is a widespread problem, and phishing attacks are becoming more and more common. You might know your content is safe to use — but does Google know that, too? And what about your users? In this post, we’ll explain all about trustworthiness in online content: why it matters, when it matters, and how to make sure you’re sending all the right signals to let users know they can trust you. What is trustworthiness? Trust is something we all need to have in our daily lives. We have to put trust in other people and systems all the time. And we all need to be trustworthy as individuals, too, or we face suspicion. But what is trust, at its core? Dictionary.com defines trust like this: Deserving of trust or confidence; dependable; reliable That sounds really simple, but in practice there are a lot of things to think about if you want to show the world you’re trustworthy. And that’s especially true...
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