Video marketing campaigns have been buzzing all over social media platforms. This marketing strategy conveys product messages that people are often reluctant to find for themselves. As video content is becoming popular, marketers should take this opportunity to leverage their campaigns using this content format. But before jumping into video creation, be sure you execute a sound video content marketing strategy and avoid these common mistakes. It’s worth mentioning that video content is predicted to occupy over half of the internet traffic by 2022. Cisco estimates about 82% of the traffic will be all videos, suggesting that more internet users love finding and browsing new information in the form of a video. When it comes to product placement, however, videos once again have won over the content competition. Customers prefer watching a product video to reading articles about it, as 33% of them believe that videos help them remember the brand more. Therefore, marketers now thrive...
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