What Marketers Get Wrong About Content’s Role in the New Buyer’s Journey

Are you missing an opportunity to help buyers with critical questions? You might be if your content focuses only on awareness. The answer (and the challenge) is understanding buyer intent at each stage in the modern buyer’s journey. Robert Rose explains. Continue reading →

source https://contentmarketinginstitute.com/articles/contents-role-new-buyers-journey
from RANK And EXPAND YOUR BUSINESS WITH US https://socialmediamarketingconsultantseo.blogspot.com/2022/05/what-marketers-get-wrong-about-contents.html

source https://socialmediamarketingexpert.tumblr.com/post/683144831182225408

Comments

Post a Comment

Popular posts from this blog

The Only Website Audit Checklist You’ll Ever Need (in One Epic Google Sheet)

Image
For even the babiest of websites, the list of things that work together to make it tick is long and complicatingly specific… $1 off $8 Benadryl brand tab form bought on a Wednesday only if sunny …like, say, a CVS receipt. But unlike said receipt where you can take the extra bucks and leave the rest, everything in a website audit checklist is important (if you want traffic and customers). Where do you even start? To keep you from going insane, I’ve organized a complete website audit into one epic checklist with six clear-cut phases in this free Google Sheet template 🙌  . This is the last website audit checklist you’ll ever need (at least for a while). Let’s take a look at how it’s organized. Website audit table of contents Jump to: Master website audit checklist Website audit tools The light website audit The SEO content audit The technical SEO audit The design/UX audit The accessibility audit The conversion rate optimization audit Here’s your master website aud...
Read more

Take Binary Bias Out of Your Content Conversations

Image
Transgender and nonbinary consumers often feel ignored in brand content conversations. Here are simple steps to make them feel more welcomed, along with examples from brands leading the way. Continue reading → source https://contentmarketinginstitute.com/articles/binary-bias-content from RANK And EXPAND YOUR BUSINESS WITH US https://socialmediamarketingconsultantseo.blogspot.com/2022/06/take-binary-bias-out-of-your-content.html source https://socialmediamarketingexpert.tumblr.com/post/685945803573018624
Read more

7 Biggest Video Marketing Mistakes You Should Know

Image
Video marketing campaigns have been buzzing all over social media platforms. This marketing strategy conveys product messages that people are often reluctant to find for themselves. As video content is becoming popular, marketers should take this opportunity to leverage their campaigns using this content format. But before jumping into video creation, be sure you execute a sound video content marketing strategy and avoid these common mistakes. It’s worth mentioning that video content is predicted to occupy over half of the internet traffic by 2022. Cisco estimates about 82% of the traffic will be all videos, suggesting that more internet users love finding and browsing new information in the form of a video. When it comes to product placement, however, videos once again have won over the content competition. Customers prefer watching a product video to reading articles about it, as 33% of them believe that videos help them remember the brand more. Therefore, marketers now thrive...
Read more